(Recorded Webinar) PHI for Media and Marketing
Recent HIPAA settlement agreements with the Office for Civil Rights (OCR) have cost covered entities between $100,000 to $2.2 million in penalties for disclosing protected health information to the media without patient authorization.
While OCR has provided covered entities with guidance on allowing the media to access to treatment and other areas, few covered entities realize that such access is only permitted in very limited circumstances unless the individual being filmed has signed an authorization. When creating their own promotional videos, print publications or web images, health centers must develop a process for obtaining and retaining patient authorization.
As health centers work with the media to highlight their programs, they must carefully navigate the patient authorization requirements under HIPAA.
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Please note: This webinar is offered as a complimentary product to all Health Center Compliance Premium Plan Subscribers. To learn more about FTLF's Premium Plan Subscription and to become a subscriber, please email firstname.lastname@example.org.
This webinar will cover:
- Recent HIPAA settlements and corrective action plans related to disclosures of patient information to the media or for promotional purposes
- OCR’s guidance on allowing members of the media to enter treatment and other areas of a covered entity
- Development of required policies and procedures, a compliance training plan and best practices to limit risk of an unauthorized disclosure to the media or for promotional purposes
As Partner and Compliance Counsel with the firm’s health law practice group, Dianne advises health centers on implementing effective compliance programs and on addressing top compliance risk areas. Dianne counsels health centers and other organizations on developing compliance programs that include the OIG’s seven elements, respond to identified compliance risk areas and reflect the organization’s culture. Dianne also advises health centers and other organizations on patient privacy and confidentiality, including the HIPAA Privacy Rule and 42 CFR Part 2. She has experience responding to privacy and security incidents, including determining whether there has been a breach, notifying patients and the government, and creating corrective action plans. [Full Bio]
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