(Recorded Webinar) PHI for Media and Marketing
Recent HIPAA settlement agreements with the Office for Civil Rights (OCR) have cost covered entities between $100,000 to $2.2 million in penalties for disclosing protected health information to the media without patient authorization.
While OCR has provided covered entities with guidance on allowing the media to access to treatment and other areas, few covered entities realize that such access is only permitted in very limited circumstances unless the individual being filmed has signed an authorization. When creating their own promotional videos, print publications or web images, health centers must develop a process for obtaining and retaining patient authorization.
As health centers work with the media to highlight their programs, they must carefully navigate the patient authorization requirements under HIPAA. This webinar will cover:
- Recent HIPAA settlements and corrective action plans related to disclosures of patient information to the media or for promotional purposes
- OCR’s guidance on allowing members of the media to enter treatment and other areas of a covered entity
- Development of required policies and procedures, a compliance training plan and best practices to limit risk of an unauthorized disclosure to the media or for promotional purposes
To purchase the live version of this webinar or the live and on-demand package, click here.
- Compliance, Privacy and Security Officers
- Risk Managers
- Chief Operating Officers
- Health Center Executive Staff and Management
- Clinical Leadership and Staff
After this webinar, you will be able to:
- Discuss recent HIPAA settlements and corrective action plans related to disclosures to the media or for promotional purposes
- Understand OCR’s guidance related to media access
- Identify best practices to limit the risk of an unauthorized disclosure to the media or for promotional purposes
As Partner and Compliance Counsel with the firm’s health law practice group, Dianne advises health centers on implementing effective compliance programs and on addressing top compliance risk areas. Dianne counsels health centers and other organizations on developing compliance programs that include the OIG’s seven elements, respond to identified compliance risk areas and reflect the organization’s culture. Dianne also advises health centers and other organizations on patient privacy and confidentiality, including the HIPAA Privacy Rule and 42 CFR Part 2. She has experience responding to privacy and security incidents, including determining whether there has been a breach, notifying patients and the government, and creating corrective action plans. [Full Bio]
Certificates of Attendance are available for all webinars (both live and recorded) for the registered attendee upon completion of the webinar.
A blank Certificate of Attendance will be available for organizations to issue to attendees that viewed the webinar (either live or on-demand). Due to the online nature of the training course, Feldesman Tucker Leifer Fidell LLP does not certify that the attendee actually viewed the course. A supervisor at the organization should sign the certificate, and therefore, certifies that the attendee viewed the course.
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Read more about maintaining an attendance record in our FAQs.
- 1.00 Certificate of Attendance
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